We needed to develop an in-bag voucher that could go into ANY (retail or online) NatureBox product bag; with the goal of “closing the loop” and driving customers from one part of the business (retail stores) to another (online). Worked closely with stakeholders on retail and online marketing teams to design an insert that clearly communicated two distinct offers, but felt cohesive and on-brand. The end result is a “mini booklet”; when opened the left side that can be redeemed on site with the unique code and the right side is a tear-off coupon for use at your local store.
Nike Factory Store
For the 2016 Summer Olympic Games, we needed to create a factory store experience, that felt cohesive to the brand’s global campaign. We adapted Nike’s global brief and design an in-store display that worked across our variety of in-store merchandise offerings; designing window and aisle displays for each requirement. The result, a globally consistent shopping experience across the entire fleet of factory stores.
Minted is a marketplace platform for independent artists to sell their designs. They crowd-source new products through design challenges and launch the winning designs on their site. The challenges are competitive, the biggest challenges receive over 5,000 entires. Participating is fun; it pushes me to refine my design style grow as an artist. Please view my store here.
From working directly with Minted’s customers, I knew summer parties were popular with their cliental. After all American summers are bookended between two patriotic holidays, Memorial Day and Labor Day. This party suite was inspired by those casual and rustic backyard summer parties that bring friends and family together for BBQ, beer and sunshine.
Bay Life Productions
Bay Life Productions is a San Francisco area based digital music production company with the focus in bring a unique voice and refreshing beats to the hip hop and rap music genre. The business targets young twenty and thirty year-old aspiring artists.
We agreed their company logo and identity items should be strong, masculine, and rhythmic. The client also requested visual ties to the business’s locale. The final identity system uses a bold color palette and imagery.
World Music Program
This brochure mailer was created for an annual music concert series hosted by the music department at Loyola Marymount University. Through the typography and imagery the design communicates a strong sense of motion. The rhythm follows the participant as they move throughout the mailer and as they handle the design.