From working directly with Minted’s customers, I knew summer parties were popular with their cliental. After all American summers are bookended between two patriotic holidays, Memorial Day and Labor Day. This party suite was inspired by those casual and rustic backyard summer parties that bring friends and family together for BBQ, beer and sunshine.
The Minted holiday photo card customer loves unique indie designs. She prefers designs where the photo is at the forefront and design elements are secondary. For these cards I kept the design clean, minimal and let the photos shine.
Their holiday photo card competition is their most competitive challenge of the year. With other 4,000 submission this year, I was fortunate to get a few cards into their collection. Here is a select collection of my winning designs.
Designed for minted.com's children collection, my goal was to create personal stationery that highlights a child's name in a clean yet playful manner. The simple artwork is comprised of basic shapes and primary colors. The design literally plays off the varying weights of geometric sans serif Futura to create a typographic teeter-totter.
This brochure mailer was created for an annual music concert series hosted by the music department at Loyola Marymount University. Through the typography and imagery the design communicates a strong sense of motion. The rhythm follows the participant as they move throughout the mailer and as they handle the design.
Bay Life Productions is a San Francisco area based digital music production company with the focus in bring a unique voice and refreshing beats to the hip hop and rap music genre. The business targets young twenty and thirty year-old aspiring artists.
We agreed their company logo and identity items should be strong, masculine, and rhythmic. The client also requested visual ties to the business’s locale. The final identity system uses a bold color palette and imagery.
The Magdalene Project retail space is modern with lots of natural light, allowing their products to stand in the foreground. To set a feminine, handcrafted and indie tone for the business, I choose organic shapes, textures and colors for the identity system to complement their carefully curated products for sale.