NatureBox: Digital Marketing

Role: campaign creative, design, print & digital production

NatureBox is a multi-channel food brand offering 'better for you' snacks full of unique flavors you can’t find anywhere else.

I collaborated with the creative team to design marketing for new and engaged audiences. The final assets were produced for the website, print and digital distribution. I had fun pushing the boundaries of the brand’s playful voice and enjoyed helping onset as a hand model.

Email Design

A sample of the acquisition and retention customer emails I designed for NatureBox.

Seasonal Campaigns

Some favorite campaigns that I conceived and executed.

In Bag Voucher

NatureBox had a complex marketing/fulfillment challenge. They were starting to offer a handful of SKUs in retail (versus 100+ online) and wanted to drive customers from retail to online (and vise versa). Worked with retail and online stakeholders to design a voucher that could go in any bag. The goal was to communicate two distinct offers unified by a cohesive look and feel. The solution was “mini booklet”. Open and use the left side online with a unique code. Tear-off the right side to use at your local store.

Direct Mail Postcards

Direct mail postcards for NatureBox designed to win back inactive customers. We tested offline communication with segments unresponsive to digital win back campaigns. We made a personal connection by creating unexpected designs paired with focused messaging. To our delight, it had over 3x conversion and was one our most effective initiatives.